Isis, the joint venture between telcos AT&T, Verizon and T-Mobile, plans to kick off its NFC contactless ambitions in Salt Lake City in 2012.
The pilot programme will debut on Utah’s Transit Authority, which will allow users to pay for their fares using a mobile wallet. Isis will then look to recruit local merchants to upgrade their payment infrastructure in a bid to widen the project.
The frequency of the use of the technology, such as on a transit system, has proven to be key to the adoption of contactless, Michael Abbott, CEO of Isis told the Salt Lake Tribune.
Abbot cites ‘perfect’ demographics and an adaptable and well educated young population together with the presence of the UTA why Salt Lake City became the ideal location of Isis to make its mark on the payment industry.
According to a statement from the consortium, the pilot will eventually allow “Isis-enabled mobile phones to make point-of-sale purchases at retailers across the Salt Lake City area and on public transportation.”