US-based online grocery provider Instacart is enabling customers to check out through mobile payment methods Google Pay or Apple Pay.
All users of the grocery delivery service can gain access to the Instacart Mobile Checkout functionality in the coming months.
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The service will leverage NFC technology, using tokenisation to secure payments data.
Users will be allowed to begin shopping as soon as their background check is cleared.
Instacart is launching the mobile checkout service in alliance with card issuing platform Marqeta.
Instacart vice president of Shopper Engineering Kevin Henrikson said: “We’ve heard from shoppers that they would like an easier way to pay with their phone, instead of relying on a physical payment card that can get lost or buried in their wallet.
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By GlobalData“Mobile Checkout helps us address this feedback and improve the overall shopper experience. For new shoppers, it will also significantly shorten the timeframe before they can begin shopping — with a mobile payment option, new shoppers can go from signing up to their first shop in as little as a few hours.”
Notably, Instacart recently introduced the “Leave at My Door Delivery” feature.
This enables customers to get an order delivered by their door during a designated time frame when they are not at home.
The firm is said to have tested this feature in recent months and launched it owing to the recent increased demand for such a service in the wake of the coronavirus outbreak.
