Prepaid products provider InComm has acquired Gift Card Impressions (GCI), a company that offers gift card packaging and digital gifting solutions to both in-store and online merchants.
GCI will now become a wholly owned division of InComm while its operations and management team will be retained in Kansas City.
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Initially, GCI offered decorative gift card holders and later expanded to deliver personalised, multimedia solutions to cater to the emerging digital gift card sector.
InComm expects that the new technologies will allow enhanced consumer and B2B engagement with all types of prepaid products.
InComm CEO Brooks Smith said: “We are excited to add GCI’s innovative capabilities and intellectual property to our portfolio of products and services.
“This transaction also brings us an experienced management team with a great deal of consumer packaged goods industry knowledge that can be leveraged to help drive the growth of physical and digital gift card sales.”
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By GlobalDataGCI founder and CEO Brett Glass said: “We are excited to use our capability, backed by over 95 patents issued globally, to accelerate prepaid industry growth for the benefit of our customers.
“InComm has been a leader and innovator in the prepaid industry for more than 25 years, and we are thrilled to have the opportunity to build on their outstanding track record of achievement.”
