Loyalty software provider Welcome Real-time’s Welcome XLS solution has been selected by Icelandic financial services company Valitor to roll out loyalty programmes.
The partnership will allow Valitor to provide merchants and banks in Iceland with the ability to create more advanced loyalty schemes.
The first merchant project using the software is supporting one of the biggest loyalty schemes in Iceland and is due to begin this year.
Valitor said this will be followed by the launch of the first Icelandic bank loyalty programme based on Welcome XLS. Valitor will also offer consultancy services for banks and merchants, providing recommendations on how to implement a successful loyalty scheme.
Philippe David, CEO of Welcome Real-time said:
“The Icelandic retail and banking industries are rapidly changing and companies are innovating to ride through challenging times and maintain customer satisfaction. By deploying effective loyalty programmes and pushing targeted marketing campaigns to specific customer groups, banks and merchants can boost their profitability through enhanced brand loyalty.”