Loyalty software provider Welcome Real-time’s
Welcome XLS solution has been selected by Icelandic financial
services company Valitor to roll out loyalty programmes.
The partnership will allow Valitor to provide
merchants and banks in Iceland with the ability to create more
advanced loyalty schemes.
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The first merchant project using the software
is supporting one of the biggest loyalty schemes in Iceland and is
due to begin this year.
Valitor said this will be followed by the
launch of the first Icelandic bank loyalty programme based on
Welcome XLS. Valitor will also offer consultancy services for
banks and merchants, providing recommendations on how to implement
a successful loyalty scheme.
Philippe David, CEO of Welcome Real-time
said:
“The Icelandic retail and banking industries
are rapidly changing and companies are innovating to ride through
challenging times and maintain customer satisfaction. By deploying
effective loyalty programmes and pushing targeted marketing
campaigns to specific customer groups, banks and merchants can
boost their profitability through enhanced brand loyalty.”
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By GlobalData
