India’s leading private sector bank HDFC has announced the launch of an ultra-premium credit card targeting the upper class in the country.
The card – INFINIA, promoted as a “no limits” credit card is a first to be launched in the country and will be offered to a select 5000 customers initially.
“INFINIA is a super-premium offering from us to rich Indians. It is the culmination of a very successful journey that began in 2003 with the launch of our first card,” said Aditya Puri, managing director, HDFC bank.
“What prompted us to conceive INFINIA was the need our clients felt for such a product,” he added.
The card will be available on both Visa and MasterCard platforms.