goSwiff, a provider of mobile commerce and marketing services, has expanded its Middle East presence by opening a new office in Dubai.

The Dubai office has been launched to meet the increased client demand for its mobile payment services in the Middle East and Africa region.

The company allows merchants in the UAE to access card payments and serves the under-banked customers. It also provides mPOS, mWallet and Gateway solutions to allow mobile payments in areas where electronic transactions have not been available.

goSwiff has also worked with governments, banks and mobile operators to build infrastructure that enables electronic transactions for the consumers who do not have bank accounts.

goSwiff CEO Dubai Simone Ranucci Brandimarte said: "We are investing in our regional operations to continue this expansion and deliver our trusted services enabling access into electronic banking for the regions’s increasingly important group of under-banked customers."

"goSwiff’s tested technology provides our clients with the ability to accept card payments in remote locations and on the move. This is especially important in the countries where the infrastructure does not support traditional POS transactions."

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By GlobalData