Generations Bank’s mobile banking app, mygenmobile, has doubled the company’s predictions for uptake.

Launched in February 2013 from a partnership between technology providers Banno and ProfitStars, mygenmobile was accessed by half of its subscribers more than ten times in the first month of its release.

There has been widespread adoption of the app among Generations Bank’s online bill pay customers. The number of bill pay subscribers increased by 30% in May compared to 2012, and bill pay transactions were up 16%.

Chief executive of Banno Wade Arnold said: "Generations Bank did it right — giving its customers a mobile app that fulfils their most critical banking needs. Mobile banking must be more than just another channel, or labelled as a service. It drives today’s banking preferences and gives a financial institution the access to play an invaluable role in consumers’ everyday purchasing decisions."

Related Articles

Mobile banking apps fail to meet consumer expectations – Varolii US

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

ACI Worldwide survey reveals mobile banking likely to be adopted in the US but mobile wallet will struggle