Facebook has closed its social commerce platform Payvement and will transfer its 200,000 customers to rival Ecwid.
Payvement allowed users to buy and sell goods electronically, using social media tools like one-click ads and Facebook storefronts to encourage business.
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Ecwid, which already has more than 250,000 online merchants as customers, said that its Facebook app would facilitate merchants who were transferring, using storefronts that functioned without having to leave the social networking site.
Lish.com, which functioned in tandem with the site providing another selling channel for users, will also be shut down.
In a post on its website Payvment stated that its employees are "joining a new company", later revealed as Intuit.
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