Canada-based MTY Tiki Ming Enterprises has extended its alliance with gift card and loyalty solutions provider DataCandy to expand its gift card programmes into the US market.

Under the new long-term agreement, DataCandy’s technology platform will support MTY’s gift card programmes. The fully-integrated platform can be used to manage these programmes.

In addition, the platform is said to offer cost-saving benefits to all types of merchants at any location.

It also stores customer data and reporting in one place, which allows businesses to effectively and easily track active customer promotions and marketing initiatives.

DataCandy president Lorne Schwartz said: “The opportunity to be a full-service gift card and loyalty provider for MTY in Canada and in the US is a true testament to our platform’s capabilities and to our team’s dedication to customer service.”

Since 2016, DataCandy’s platform has supported the BonApp MTY Rewards programme. It is currently used by 40 brands in more than 1,800 locations.

MTY COO Claude St-Pierre said: “With MTY’s continued and steady growth, DataCandy’s platform enables continuity across our loyalty and gift card programmes.

“DataCandy has proven to be a valuable partner in the BonApp MTY Rewards loyalty programme, and they have worked closely with us from the outset.”

MTY, a division of MTY Food Group, operates casual, fast casual and quick service restaurant dining franchises at more than 5,700 locations.