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December 20, 2011updated 21 Jan 2022 7:37am

epay, Grupo P?o de Acúcar partner for gift card mall programme in Brazil

epay, a division of Euronet is launching what it calls the first gift card mall programme in partnership with Grupo Po de Accar (GPA), one of Brazils largest retailers The provider of prepaid products said the initial card portfolio leverages existing partnerships, both local and global, and will expand as more content providers choose epay as their distribution partner for Brazil

By Verdict Staff

epay, a division of Euronet, is launching what it calls the ‘first gift card mall programme’ in partnership with Grupo Pão de Acúcar (GPA), one of Brazil’s largest retailers.

The prepaid products provider said the initial card portfolio leverages existing partnerships, both local and global, and will expand as more content providers choose epay as their distribution partner for Brazil.

Renato Caetano, services manager at GPA said:

“The gift card mall offers GPA shoppers a one-stop shopping experience for gift cards, giving consumers the choice of gifts from multiple categories such as games, courses and entertainment. The current gift card offering is merely the beginning – we expect to launch many more powerful brands in coming months to further the gift card mall concept in our stores.”

The product offering will be comprised of several local and global epay content partners across a wide range of categories from online video games to long distance calling cards.

A joint statement said that after the initial phase, a rollout to more than 400 GPA locations is scheduled to commence in January 2012.

 

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