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December 28, 2021updated 21 Jan 2022 5:01am

Easy Pay taps Zwipe to launch biometric payment cards in India

Easy Pay, a payment services provider in India, has joined forces with Zwipe and KL HI-TECH to pilot biometric payment cards in the country.

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The firms plan commercial launch of the cards in summer 2022 after conducting internal trials and external pilots.

Zwipe is a fintech that offers biometric payment solutions, whereas KL HI-TECH is its manufacturing partner in India.

The partnership will see the firm provide core biometric card technology for the pilot and support Easy Pay through all stages of the pilot in recording customer feedback and assessing the impact on business.

Easy Pay is said to be one of the fastest-growing payment providers in India, where it is used by over two million retail stores.

Easy Pay founder and CEO Nilay Patel said: “We are very pleased to bring the next generation of contactless cards to India, enabling world-class security, safety and experience for our customers. We see many use cases for biometrics beyond payments, for example, access cards for use in hotel chains, as well as high-end real-estate and smart city projects where we have long term contracts and a demanding client base.”

Founded in 2014, Easy Pay has also launched an AADHAR Enabled Payment Service (AEPS) for ‘hassle-free’ and ‘safe’ transactions.

The payment provider processed $8.4bn of transactions in 2020, which is projected to increase to $12bn this year.

Zwipe CEO André Løvestam said: “We are proud to confirm our first pilot in India, one of the world’s largest and fastest-growing payment markets. Easy Pay has been a pioneer in driving innovative payment services and biometrics will enable them to further drive differentiation based on security, safety, and user experience.”

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Prepare for changes in the Payments market

 The Payments market has seen drastic changes in the past few years, with this only expected to continue. What does your company need to do to prepare for what’s to come? GlobalData’s Payment Trends for 2022 report explores the key trends in technology, consumer habits, and regulations shaping the market. We also identify the leading companies in this changing market, giving you a competitive market outlook. This report covers the impact of:
  • ESG
  • E-commerce
  • Mobile payments
  • Alternative payment rails (Real-Time Payments, Blockchain, BNPL)
  • Fraud & Cybersecurity
  • Regulations
Download the report now to learn essential strategies to maximize your growth in the face of rapid change.
by GlobalData
Enter your details here to receive your free Report.

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