PayPal has launched its digital point-of-sale solution PayPal Zettle, which enables small businesses to sell across in-person and online channels, in the US.

The launch comes at a time when businesses are experiencing an increasing need to adapt to a shift in consumer behaviour towards digital and omnichannel commerce.

PayPal snapped up Zettle for $2.2bn three years ago.

PayPal Zettle enables small businesses to accept a range of payments in-person with the Zettle card reader.

This integrated solution helps them manage sales, inventory, reporting and payments across channels.

In addition, it enables businesses to tap PayPal’s suite of payment and commerce solutions, including invoicing to the company’s Business Debit Mastercard.

Tapping PayPal for in-person and online commerce will allow small businesses to offer increased payment options for their customers, noted the payments firm.

These include credit and debit cards, PayPal and Venmo QR Codes, popular digital wallets and access to PayPal’s business lending solutions.

PayPal Omni Payments senior vice-president Jim Magats said: “Consumers want seamless and integrated digital experiences no matter where they shop.

“As a result, small businesses need access to omnichannel payment and commerce tools to help them effectively compete and meet their customers wherever they are – in-person, online and in-between.”

Small businesses such as The Bullpen, Speakcheesy, and Windybush Hay Farms are among the current users of PayPal Zettle in the US.

Other developments at PayPal

Recently, PayPal reinvested in crypto compliance platform TRM Labs as part of the fintech’s $14m Series A funding round.

In May this year, the firm tapped Arkose Labs to secure its shopping and rewards platform Honey against security threats and online fraud.

The same month, it expanded its partnership with Google Cloud to further accelerate its digital transformation and cater to the evolving customer needs.

PayPal posted a net income of $1.09bn for the first quarter of 2021 compared to $84m in the year-ago period.