Digital commerce and travel payment solutions provider CellPoint Digital has partnered with UATP, a payment solution owned by the world’s airlines, to support Apple Pay acceptance at Southwest Airlines.

The multi-year agreement will allow Southwest passengers to use Apple’s mobile payment platform to buy tickets and ancillary services.

UATP president and CEO Ralph Kaiser said: “Our joint solution is unique, cost- and time-efficient, and allows our UATP airline members to deploy the alternative forms of payment they need in each of their markets.”

The latest agreement follows a tie-up between UATP and CellPoint last June.

The partnership was aimed at offering UATP’s member airlines access to more mobile and card-based payment options. It also offered airlines connecting to UATP’s Ceptor access to CellPoint’s Velocity payment platform and its mobile alternative payment methods.

CellPoint CEO Kristian Gjerding said: “We are delighted to partner with a leader like Southwest Airlines, to help boost their digital payment capability and improve their conversion and payment acceptance rates. This is another key milestone in our international expansion.

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“Together with our strategic partner UATP, we are providing a unique solution that enables airlines to fast-track the launch of alternative forms of payment with minimal development on their side.”