View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Distribution
April 10, 2014updated 04 Apr 2017 4:07pm

CaixaBank, Santander and Telefónica partner as Yaap

Yaap will be the new brand for the CaixaBank, Banco Santander and Telefónica joint-venture for their digital services initially announced last year.

By Anita Schneider

Yaap will be the new brand for the CaixaBank, Banco Santander and Telefónica joint-venture for their digital services initially announced last year.

Yaap is born through the first ever European alliance between banks and telecommunication operators. The company’s main objective is to create new global and open digital services that improve people’s everyday lives.

In the upcoming months, the Spanish brand plans to launch two new services: Yaap Shopping and Yaap Money.

Yaap Shopping is a virtual showroom where stores can interact with potential customers. Through this service, SMEs will be able to offer customers discounts, offers, and loyalty programs in order to increase sales and revenue.

Yaap Money, a peer-to-peer service, will enable people to send money from one mobile device to another. Furthermore, the service will be an open platform available to all users regardless of their bank or mobile operator.

 

Related articles:

CaixaBank, Santander and Telefonica launch joint technology venture

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Wednesday.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Electronic Payments International