C-A-L Ranch Stores, a US-based retailer, has introduced C-A-L Ranch Rewards Mastercard in a bid to build brand loyalty with the customers.

The new offering was launched in partnership with credit card issuer First Bankcard, a division of First National Bank of Omaha.

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The new C-A-L Ranch Rewards Mastercard comes with a series of benefits for the cardholder. The customers can accrue points on purchases from C-A-L Ranch, gas stations and grocery stores.

They will also receive a $25 C-A-L Ranch Rewards Gift Card for every 2,500 points earned with the card.

Furthermore, the C-A-L Ranch Rewards Mastercard comes with 0% interest for six months financing line, applicable on purchases above $500. No accrued finance charges will be applicable on these purchases.

C-A-L Ranch Stores noted that the users are entitled for 24/7 fraud protection and can access their FICO Scores for free.

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C-A-L Ranch Stores CFO Brock Leonardson said: “First Bankcard has been a great partner and we are very pleased with how seamless the launch has been and with all the support they have given us.”

“We are very excited to offer this much-improved product to our customers.”

First National Bank of Omaha executive vice president of consumer banking group Jerry O’Flanagan said: “We’ve engineered the best of both worlds to support our retail partners and their customers: rewards and consumer friendly financing.

“The C-A-L Ranch Rewards Mastercard will help C-A-L Ranch Stores build loyalty with its customers while providing an exceptional rewards and brand experience.”