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June 15, 2020

Bango to power carrier billing for SoftBank customers on Amazon Japan

Bango has introduced carrier billing option for mobile operator SoftBank on Amazon Japan website.

The move will enable SoftBank customers to use carrier billing to buy items from the Amazon Japan’s website and then add the cost to mobile phone bill.

To opt for the service, the SoftBank subscriber can add carrier billing as a payment option in their Amazon.co.jp account. The customers can also pay for membership fees and subscription services.

SoftBank-subsidiary SB Payment Service senior vice-president and CSO, and board director Toshiaki Hirata said: “Bango technology has ensured that our customers can enjoy a simple and successful way to buy on Amazon.co.jp.

“We look forward to benefiting from Bango data insights to accelerate the growth of our new business.”

Carrier billing, which allows customers to make purchases instantly, is said to improve conversion rates.

Notably, Bango also powers carrier billing for NTT Docomo and KDDI on Amazon Japan website.

Bango CEO Paul Larbey said: “Japan’s high spending population leads the world in mobile commerce. Charging the cost of goods to the phone bill is a widely adopted payment method, with billions of dollars in online purchases charged to Japanese phone bills.

“The Bango Platform meets the challenge of delivering carrier billing at scale, ensuring global retailers can provide customers with the convenience and security they want from a payment method.”

Earlier this year, Bango introduced carrier billing payment services for Hatch gaming platform.

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