Banca Sella is enabling merchants to accept payments made with Discover, Diners Club International and affiliated network cards. The new association will enable electronic payment methods to be more widely accepted in physical stores.

This is thanks to the integration of Banca Sella’s POS terminals with the Discover Global Network. The collaboration means that merchants have a new means of supporting the digitalisation of payments and day-to-day operations. They will also be able to broaden their international customer base. The majority of Discover network users are in countries such as the US, Brazil, India, China, Japan, Austria and Switzerland.

The association forms part of the recent strategic agreement between Discover Global Network and BANCOMAT. This enables the Discover Global Network cards and mobile payment tools to be used in the BANCOMAT network throughout Italy.

Italy: ranked second in Europe by number of visitors, inbound tourism to grow by 49% by 2025

The agreement allows Banca Sella to further expand the payment acceptance services available to merchants in the digital solutions sphere. At the same time, it will extend them to the growing number of foreign travellers in Italy, ranked second in Europe by number of visitors, as a destination for tourism and business. Inbound tourism is forecast to grow by 49% by 2025. The new feature will be made available automatically on all Banca Sella POS terminals nationwide.

“Banca Sella continues to phase in digital payments for merchants. It enables them to offer a distinctive service to all international travellers who are increasingly choosing to visit Italy on business and for leisure. They can now confidently use their cards for in-store purchases” said Andrea Pozzi, Head of Banking and Payments at Banca Sella.

Matt Sloan, Vice President of International Markets at Discover Global Network, added: “In the coming years, Italy will host world-class cultural and sporting events. Our cardholders, who are increasingly travelling to Italy, will benefit from paying with their favourite card. Our customers are extremely loyal to the brand and the benefits of the card. And they want the same payment experience in Italy as they have in their own country.”

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