The Singapore arm of the Australia and New Zealand Banking Group or ANZ has launched a new rebate card, the ANZ Optimum World MasterCard, to empower customers to choose their rebate rewards according to their specific needs.
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The launch follows an ANZ survey conducted on 600 credit cardholders which showed that 66% of participants preferred the concept that allows them to choose the spend category in which they receive the highest rebate.
The Optimum World MasterCard by ANZ will offer a 5% rebate on the spend category of choice, ranging from groceries, travel and shopping, to dining and leisure, and a 1% rebate on all other spend.
ANZ Singapore head of retail banking Philip Lim said: "I think the credit card (market) is a very important business to grow our customer base, because customers transact using the card, and we get a lot better understanding when we understand how our customers transact with us. We want to appeal to our customers’ lifestyle."
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