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May 5, 2015

AmEx rolls out new Plenti co-brand credit card and rewards program

American Express (AmEx) and Plenti, a US-based loyalty coalition, has rolled out a new co-brand credit card for Plenti members.

By Verdict Staff

American Express (AmEx) and Plenti, a US-based loyalty coalition, has rolled out a new co-brand credit card for Plenti members.

The Plenti Cobrand Credit Card will allow Plenti customers to earn more Plenti points to use towards savings at participating Plenti US retail locations.

With this no-annual-fee credit card, cardholders can earn one Plenti point for every dollar spent on purchases, in addition to the Plenti points earned through the Plenti rewards program.

The Plenti program will be offered by a host of partners including AT&T, Exxon, Macy’s, Mobil, Nationwide, Rite Aid, Direct Energy, Enterprise Rent-A-Car and Hulu. The program intends to include more brands in additional categories in due course.

Additionally, Plenti will also become part of the American Express Membership Rewards program that allows consumers to convert their Membership reward points into Plenti points in set increments.

The Membership reward points will be transferred in increments of 500 points, which will equal 400 Plenti points.

Using the Membership Rewards program, card members will be able to earn one point for every dollar charged on eligible, enrolled American Express cards.

American Express SVP co-brand partnerships Eva Reda said: "With the new Plenti cobrand Card, Card Members can collect, combine and redeem even more points for savings. The Card is great for people who are loyal to Plenti partner stores and want the service and trusted security of American Express."

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