Amex cards and Bank of China have launched
co-branded cards for the bank’s private clients.
Card members are being offered VIP banking
services, fast-track services at some airports and privileges at
hotels and golf courses.
American Express has said that China is a key
growth market for the company and the launch of the co-branded card
is an opportunity to expand the brand’s coverage in China.
Xiangqun Zhong, general manager, Credit Card
Center, Bank of China said: “The launch of this new card marks the
first milestone of our long-term partnership, and we look forward
to offering our private banking customers exclusive privileges and
benefits that they can enjoy both in China and when travelling
abroad,”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData