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March 12, 2021

American Express and Hilton launch cobrand cards in Japan

By Mohamed Dabo

American Express and Hilton have announced the launch of two new cobrand cards: the Hilton Honours American Express Card and the Hilton Honours American Express Premium Card.

Now available exclusively to residents of Japan, these new Hilton Honours American Express Cards offer customers the opportunity to earn Hilton Honours Bonus Points.

The bonus points apply to everyday spending, like supermarkets, restaurants, and department stores. They can also be earned via eligible purchases at more than 6,400 Hilton properties in 119 countries and territories worldwide.

This is the first time Hilton Honours American Express cobrand cards have been made available to customers outside the United States. Hilton and American Express launched the cobrand cards in the US 25 years ago.

Hilton Honours American Express Card and Hilton Honours American Express Premium Card Members will have access to a unique range of benefits and rewards.

These include complimentary Hilton Honours Gold status and Weekend Night Rewards upon annual Card renewals.

Card Members will also be backed by the benefits, services and protections of American Express.

“Passion for travel remains undimmed”

Shigeyuki Tomomatsu, vice president of Product Line Development and Digital Acquisition for Japan, commented:

“American Express and Hilton share a deep commitment to delivering an exceptional customer experience and are honoured to bring this experience to Card Members in Japan for the first time.

“Even in such an uncertain period, we believe passion for travel remains undimmed and how we are spending time at a destination will become more important.

“At a time when we aspire for the future travel, we will work together to back customers in Japan and offer a host of unique experiences at Hilton properties nationwide and, once the pandemic has eased, around the world.”

The cards are for both frequent and occasional travellers

Alan Watts, president of Asia Pacific at Hilton, said:

“We are excited to build on our longstanding partnership with American Express to provide residents of Japan differentiated Card offerings to elevate their Hilton experience.

“These Cards are designed with both frequent and occasional travellers in mind, whether they are looking for a short stay near home or are saving up for an overseas trip, once they feel it is safe to do so.”

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