Amazon Prime Day, an annual flash sale exclusive to Prime members, is officially live today 13 October and tomorrow 14 October.

Prime is Amazon’s subscription service that provides customers with free next-day delivery, Amazon Prime Video, Amazon Music, Prime reading and access to deals – including Amazon Prime Day.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

The annual flash sale from one of the largest online retailers in the world presents an opportunity to scoop up deals on technology, fashion, beauty and much more.

Amazon Prime Day begins today, with the online retailer dropping its prices on TVs, laptops, phones, gaming consoles and more.

The deals on offer on Amazon Prime Day come in two forms:

  • Ongoing deals that last the full two-day period
  • Lightning deals that are activated at specific times and last until stock runs out

Large discounts on electronics and more

In other words, some deals will be available for the whole two-day period. Other deals may only be released at certain times, and once they’re gone, they’re gone.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

New deals will be made available throughout the two-day period, so it is always worth checking back if you haven’t found what you are looking for.

In previous years, Amazon has typically applied big discounts to items in its own electronics range. So, expect to see savings on items such as the Echo Dot, Fire TV stick, Kindle and the range of Fire tablets.

Over one million deals available throughout the two-day event

However, savings are not available solely on Amazon goods. You will find discounts on headphones and speakers, smartphones, TVs, cameras, laptops and GPS watches.

And while some of the biggest savings may be found on electricals, you will also find discounts on essentials, home items, fashion and entertainment.

Amazon has confirmed that Prime Day 2020 will feature more than one million deals globally throughout the two-day event, from top brands including Philips, Toshiba, NESCAFÉ, LEGO, Nintendo, Shark, Samsung, Under Armour, Sony, Le Creuset and many more.