Alliance Data Systems’ Ohio-based card services business has agreed to offer private label and co-branded credit card services for beauty retailer Ulta Beauty.

Under the agreement, both companies will develop and manage the Ultamate Rewards Credit Card programme, which has been designed to enhance the benefits of the popular Ultamate Rewards loyalty programme and increase engagement with the Ulta Beauty brand.

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Using MasterCard network, the Ultamate Rewards Co-Brand Credit Card programme will enable cardholders to use their card anywhere MasterCard is accepted across the globe.

Moreover, the cardholders can avail a number of benefits and experiences, including the priceless cities programme, available only to MasterCard cardholders.

Ulta Beauty chief marketing and merchandising officer David Kimbell said: “At Ulta Beauty, we keep the guest at the centre of all we do.

“Enhancing our guests' shopping experience with added convenience and benefits through this new partnership with Alliance Data is yet another way for us to do that.”

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Leveraging its data assets and loyalty marketing expertise, Alliance Data will utilise in-store, online and mobile channels to acquire new Ultamate rewards credit cardholders.

Alliance Data president of card services business Melisa Miller said: “From the in-store experience to the immensely popular Ultamate Rewards programme, Ulta Beauty has fostered a passionate, loyal customer base.

"We will employ our lifecycle marketing approach to deliver on our promise of being a valued partner for the entire customer journey. We look forward to the possibility of existing Ulta Beauty guests becoming lifelong card members with even deeper brand affinity and engagement."