The Agricultural Bank of China (ABC) has developed a credit card aimed at the mothers of children under the age of six.
The “Pretty Mom” credit card entitles holders to discounts on baby products and education for very young children.
Go deeper with GlobalData
The lender is hoping that a surge in female spending will boost its credit card portfolio.
Liu Guiping, business director of ABC, said the bank is counting on female clients in cities to upgrade the bank’s credit card services.
The new services will focus on consumer experience, Liu added.
ABC is not the first bank to show interest in China’s female consumers.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataMany of China’s major banks, including China CITIC Bank and China Everbright Bank, have already offered cards geared toward women that offer discounts on clothing, cosmetics and salons.
A recent survey by HSBC showed that 63% of women from the Chinese mainland acted as decision makers on money matters, signalling a shift in traditional roles in the Chinese household.
CITIC’s vice president Sun Deshun said its “Lady Card” was consistent with the social trend of women becoming heads of households and “bosses” of family wealth management.
Related articles:
Moroccan bank CIH launches international women-only card
JCB and China CITIC Bank unveil card specifically for women
HDFC Bank launches ‘young professional’ credit card with Times Internet
