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August 13, 2019

Ackroo launches payment services offering AckrooPAY

Loyalty programme and gift card provider Ackroo has launched its payment services offering AckrooPAY.

With the launch of the new payment offering, Ackroo customers can manage all their primary merchant currencies such as gift card and loyalty through a single platform.

It will also enable the merchants to gain deeper insight into customers’ spending patterns and accordingly improve the Ackroo platform.

On the other hand, the move will provide Ackroo with additional revenue earning channel and support its organic growth in future.

Ackroo CEO Steve Levely said: “We have spent the last few years organically and inorganically improving the marketing aspect of our products and services to address the growing demand from our customers.

“Although we are committed to continuing to improve in this area it has become clear that we also needed to further advance the payments aspect of our solution as well by adding payment processing as a complement to our physical and digital gift card offering.

“As our industry continues to consolidate, offering an omni-channel solution for marketing and payment really is the path to growth that we believe will help us further differentiate in the marketplace and position us for scale.”

Headquartered in Canada, Ackroo offers an in-store and online automated solution to the merchants to process and manage loyalty, gift card and promotional transactions and initiatives.

In May, Ackroo signed a deal to acquire certain assets of Mobi724’s digital marketing and business intelligence (DMBI) business I.Q. 7/24 (iQ724). The deal was valued at $2.8m.

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