Hospitality group Accor has joined forces with Visa to launch a new co-branded payment card for members of its loyalty programme.
Under the global partnership agreement signed between the pair, ALL-Accor Live Limitless loyalty members can use the new ALL Visa card for transactions where Visa is accepted.
Members using the new card can earn rewards depending on their unique preferences.
They can get loyalty points during stays at Accor properties and while making purchases.
Visa chairman and CEO Al Kelly said: “Today’s digitally-savvy consumers expect rewards that are tailored to their needs and offer new and unique experiences.
“I am extremely excited about the power of Accor’s expertise in hospitality coming together with Visa’s global network and digital capabilities. This combination will translate into attractive loyalty and payment products that will be at the forefront of the hospitality market.”
In order to issue the new card, Accor has teamed up with Visa partner financial institutions and banks in Europe, North and South America, Middle East and the Asia Pacific.
Accor chairman and CEO Sébastien Bazin said: “This new initiative will provide unmatched benefits to our members and reinforce the success of our ALL loyalty programme by increasing our member base driving additional engagement and giving each member incentives to stay with us more frequently and easily.”