Half a billion people across the globe are
predicted to be using their mobile phones as travel tickets on
metro, subways and buses by 2015, according to a forecast by
research firm Juniper Research.
This prediction is over five times the number
generated in 2010 and Juniper is also expecting mobile ticketing
usage to spread on a much wider scale than is currently seen thanks
to the momentum of near-field communication (NFC) technology.
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As metro authorities begin the transition to
open contactless payment systems, Juniper forecasts the NFC ticket
usage significant growth is to start during 2013.
“Whether by expansion of SMS and bar code
delivery or by NFC, at Juniper we see convenience and choice for
users as key advantages of mobile ticketing,” said Howard Wilcox,
author of the Mobile Ticketing for Transport Markets
report,
“It will be 2013 before large numbers of NFC
enabled devices are in peoples’ pockets and our new report
forecasts the impact on transaction volumes.”
Western Europe and the Far East and China are
poised to become the leading transport mobile ticketing regions in
volume by 2015.
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By GlobalDataFurthermore, Juniper claims mobile ticketing
also has the potential to work across train and air travel – the
latter driven by mobile delivered bar coded boarding passes.
However, the research firm warns that poor
user experience, such as bar code reading issues, is an
implementation risk and as such threatens to undermine the
forecasted growth.
