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December 19, 2011

2012 Outlook by Unicredit

Mobile banking will be a strong reality for payment operations as well as monitoring personal finances, customers will communicate more and more with their Bank through various 'touchpoints' and social sites will grow in terms of importance for Banks

By Verdict Staff

Alessandro Colafranceshi, head of global online and mobile banking ,Unicredit says:

 

“By the end of 2012, Banks will experience a continuing strong growth of digital customers yet, alongside a ever diminushing number of walking customers. Mobile banking will be a strong reality for payment operations as well as monitoring personal finances, customers will communicate more and more with their Bank through various ‘touchpoints’ and social sites will grow in terms of importance for Banks.

Social networks will collect people sharing informations and comments about financial services and Banks will be there to manage their relations through these new channels. Location-based transactional services will start to make their entrance on the market and first mobile payment services will be available, most of them offered by non-aditional banks such as Telcos or Internet Companies.

Paypal will continue its race for online payments leadership while online Banks will be more aggressive in order to gain bigger market share. This is the biggest change happening in the banking landscape but also very important is the change inside the organizations, inside the Banks themselves.

Online teams, digital marketers will be more integrated in the business. E-business will lose the e and will be a strong and critical part of the whole organization heavily contributing to the bottom-line”.

 

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