Alessandro Colafranceshi, head of global online and
mobile banking ,Unicredit says:
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“By the end of 2012, Banks will experience a
continuing strong growth of digital customers yet, alongside a ever
diminushing number of walking customers.
Mobile banking will be a strong reality for payment operations
as well as monitoring personal finances, customers will communicate
more and more with their Bank through various ‘touchpoints’ and
social sites will grow in terms of importance for Banks.
Social networks will collect people sharing
informations and comments about financial services and Banks will
be there to manage their relations through these new channels.
Location-based transactional services will start to make their
entrance on the market and first mobile payment services will be
available, most of them offered by non-aditional banks such as
Telcos or Internet Companies.
Paypal will continue its race for online payments leadership
while
online Banks will be more aggressive in order to gain bigger
market share. This is the biggest change happening in the banking
landscape but also very important is the change inside the
organizations, inside the Banks themselves.
Online teams, digital marketers will be more
integrated in the business. E-business will lose the e and will be
a strong and critical part of the whole organization heavily
contributing to the bottom-line”.
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