Chase Card Services has partnered with Expedia Group to expand its Ultimate travel rewards programme.

The new programme will have new capabilities and improved redemption flexibility.

Cardmembers will now have access to an enhanced Ultimate Rewards travel booking experience. The travel hub will be backed by Expedia’s network of flights, hotels, vacation and car rentals. In addition with, more than 25,000 experiences and activities.

Cardmembers will also get increased transparency in-flight fare and seat selection. In addition, 24/7 customer support will be available via self-help portal and on phone.

Initially, the new experience will be available for Chase Freedom and Freedom Unlimited members. It will be extended to Chase Sapphire and Ink cardholders over the coming months.

Chase head of Ultimate Rewards and Loyalty Solutions Lorraine Hansen said: “Our cardmembers are searching, booking and redeeming for travel in Ultimate Rewards more than ever, and together with Expedia Group we are taking the experience to the next level.

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“Whether on desktop or mobile, we are providing simpler and smarter booking tools with over a million options to search, delivering even more value and flexibility to Ultimate Rewards cardmembers.”

Expedia Partner Solutions brand president Ariane Gorin said: “The flexibility of the Expedia Partner Solutions technology offering opens the door to the widest selection of travel products for customers, so they can redeem their points for travel in an easy to use, modern online travel marketplace.”

Apart from travel rewards, Chase Ultimate reward points can be redeemed for various other experiences, gift cards, cash back and payment of a statement credit, among others.