Reliance Jio, the telecom services arm of Reliance Industries, has signed a strategic partnership with ride-hailing platform Uber that would allow riders to pay the fare for their rides using JioMoney.

“As part of the partnership, Jio and Uber will work together and explore various opportunities to progressively enrich and enhance the Digital Life experience of their users through complementary programmes,” Reliance Jio said in a press statement.

Reliance also revealed plans to soon give users option to book and pay for Uber rides from the app itself.

Under the agreement, Uber will gradually rollout the JioMoney payment option for its users across India.

“This integration provides a hassle-free payment experience to Uber riders and will be an added avenue for digital transactions for JioMoney's rapidly growing user-base across India,” the press statement added.

JioMoney business head Anirban Mukherjee said: “Jio aims to bring the benefits of evolving digital technologies to every Indian through an entire ecosystem that will allow Indians to live Digital Life to the fullest.

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“JioMoney is an integral part of the Jio ecosystem and is fast emerging as a preferred option for digital transactions due to its ease of use, intuitive interface and growing acceptability. JioMoney's integration with Uber will power the rapid migration of many more Uber transactions to the digital platform."

Uber chief business officer for India and emerging markets Madhu Kannan said: “Digital payments have become part of our everyday lives and by integrating JioMoney as a payment option, our riders will have the ability to use a familiar and consistent payment experience. Through this strategic partnership we are looking to fast forward to digital solutions at scale for the Indian users."