FC Barcelona, a professional football club based in Spain, has teamed up with Malayan Banking Berhad (Maybank) under which the lender will roll out co-branded credit and debit cards in Malaysia and Singapore.
Under the terms of the agreement, the Malaysian lender will also act as a regional partner of the club until 2020 and the official FC Barcelona Bank in Malaysia and Singapore.
Furthermore, the agreement will allow Maybank to offer a comprehensive suite of FC Barcelona co-branded credit and debit cards to further boost its position in the card market in Malaysia.
Maybank FC Barcelona Cards will provide cardholders with rewards such as the free for life annual fee, cash back on retail spending and a 0.10% per year interest rate on savings account for debit card holders who sign up for the Maybank2U Premier Account online.
FC Barcelona commercial director Xavier Asensi said: “It is with much pleasure that we welcome Maybank as a regional partner of the club in Malaysia and Singapore. Through this new partnership, FC Barcelona will be able to continue to increase its popularity while getting closer to our fans in Malaysia and Singapore.”
Maybank head of cards and financial services B Ravintharan: “This partnership with FC Barcelona represents another key step in the bank’s consumer banking strategy to ensure that it continues to build on its strong franchise in the region by offering distinct value propositions for different market segments.
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“We anticipate that we will be issuing 15,000 new co-branded cards in the first year of launch and hope to be able to expand their partnership to our other regional markets, where there is a demand and strong following of FC Barcelona, with Singapore being the first overseas market in January 2018.”