Canadian financial platform Brim has launched a new credit card that provides customers with reward points specific to their lifestyle and spending habits.

The new offering merges rewards, travel and cashback cards into a single card.

Cardmembers can earn unlimited reward and uncapped points which can be redeemed at any time.

Unlike traditional travel or cashback programmes in categories such as gas and grocery, Brim’s new offering provides points to the cardmembers on purchases that are unique to their spending habits.

Brim Financial CEO and founder Rasha Katabi said: “In the past, people were born into their banks, either because it was the bank their parents used or because they were tied down through a mortgage investment. But today, consumers are no longer limited by those banking relationships.

“Brim has elevated this idea by creating an experience unlike any other. We are not your parents bank, which is what will continue to differentiate us as we look at building out our suite of product offerings.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Currently three credit cards are being offered by Brim Financial including Brim World Mastercard, Brim Mastercard and Brim World Elite Mastercard.

Brim Financial senior director of product Thomas Patterson said: “We already see that the new features we’ve introduced to the market have pushed incumbents to deliver more to their customers, and that’s a great thing for Canadians.

“At the end of the day, it comes down to a technology infrastructure that will support continuous growth and innovation. We’re proud to be at the forefront of that evolution.”

Brim cards are available to Canadian residents across all provinces.