Canadian financial platform Brim has launched a new credit card that provides customers with reward points specific to their lifestyle and spending habits.

The new offering merges rewards, travel and cashback cards into a single card.

Cardmembers can earn unlimited reward and uncapped points which can be redeemed at any time.

Unlike traditional travel or cashback programmes in categories such as gas and grocery, Brim’s new offering provides points to the cardmembers on purchases that are unique to their spending habits.

Brim Financial CEO and founder Rasha Katabi said: “In the past, people were born into their banks, either because it was the bank their parents used or because they were tied down through a mortgage investment. But today, consumers are no longer limited by those banking relationships.

“Brim has elevated this idea by creating an experience unlike any other. We are not your parents bank, which is what will continue to differentiate us as we look at building out our suite of product offerings.”

Currently three credit cards are being offered by Brim Financial including Brim World Mastercard, Brim Mastercard and Brim World Elite Mastercard.

Brim Financial senior director of product Thomas Patterson said: “We already see that the new features we’ve introduced to the market have pushed incumbents to deliver more to their customers, and that’s a great thing for Canadians.

“At the end of the day, it comes down to a technology infrastructure that will support continuous growth and innovation. We’re proud to be at the forefront of that evolution.”

Brim cards are available to Canadian residents across all provinces.