Day One of Europe’s biggest prepaid conference kicked off on 10
October in Milan – and VRL’s video news team, working with
MasterCard, was on hand to pick up insights into some of the day’s
best stories.
Innovation featured heavily on the first day, with the agenda
spanning mobile and contactless as well as exclusive consumer
research.
MasterCard’s head of prepaid for Europe, Matthew Lanford, was on
hand to ask TNS Italia’s director of business Stefano Carlin about
TNS’s new research that shows a huge opportunity in the mobile
payments market.
Go deeper with GlobalData
Lanford also interviewed UKash’s marketing director Paul Coxhill
about new and exclusive consumer research by UKash and Aktif Bank’s
managing director of retail, Tarik Onat, about the future of
prepaid in Turkey, where Aktif Bank runs a successful prepaid city
card.
Watch the video highlights from Day One here.
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