Sustainable packaging company Transcend Packaging is launching the world’s first eco gift card made from FSC certified paper board.
Specifically, Transcend and gift card brand Green Gift Cards, from Jellyfish Livewire are partnering with paper company Iggesund and HP.
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The result is a full-service range of digitally printed eco gift cards, made from recyclable paperboard.
In the UK alone, approximately 600 million gift cards are produced each year, using up to 3,100 tonnes of plastic.
Legacy plastic gift cards are printed on PVC or split core cards. This requires two plastic sheets to be heated and pressed together
The new eco gift card is the first giftcard to be printed on cardboard. Moreover, it replicates the rigidity and performance of current plastic gift cards, but without the negative environmental impact.
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By GlobalDataThe boards are printed by Transcend using a HP Indigo digital press. This is the only HP digital press in the world capable of printing on board with this thickness.
Moreover, Transcend says that the new, sustainable cards can be highly personalised and printed in small batches never previously possible.
UK gift cards: worth over £6bn annually
‘’The gift card industry is worth in excess of £6bn annually in the UK.’’ says Lorenzo Angelucci, CEO, Transcend Packaging. ‘’But until now, brands have been restricted by the incredibly wasteful use of plastic. This is something which is becoming a turn-off for consumers. With their impressive suite of customers, Green Gift Cards prove premium brands and customers are drawn to more sustainable solutions.”
‘’With our HP Indigo 30000 digital press, we can get cards to market much quicker. This helps brand owners hit their launch dates, print in smaller batches and potentially customise the design of every card they print, opening up endless possibilities.’’
Graham Lycett, Managing Director of Jellyfish Livewire and founder of Green Gift Cards adds: ‘’For more than 10 years we have been working to rid the world of plastic cards, used prevalently across numerous sectors. By collaborating with Transcend, Iggesund and HP, we can help brands replace single and limited use plastic cards.”
Possible uses include hotel room keys, ID cards, gift cards bank and credit cards.
