Exclusive research on prepaid awareness and distribution channels is to be unveiled at VRL’s annual Prepaid Summit Europe, to be held on 13-14 October 2010.
VRL, the parent company of Cards International, has teamed up with MasterCard to investigate how banks and programme managers can help retailers to increase sales and penetration of prepaid cards. The research will be presented on the morning of the 14 October by a senior MasterCard representative. It will be followed by a panel discussion of the findings, featuring senior representatives from MasterCard and Santander.
Heads of prepaid at some of Europe’s leading banks will also be in attendance to discuss the implications of the research. Bankers from Piraeus Bank, Deutsche Bank, Standard Bank (Russia), Santander, Lloyds Banking Group, Intesa Sanpaolo, Banca Popolare di Milano and UniCredit will all take to the stage to discuss the latest developments in this fast-moving industry. Other notable speakers include Poste Italiane.
In a session on creating long-term loyalty among customers, Fiona Duncan, head of prepaid at Visa Europe, will look at how prepaid can be used as a delivery mechanism for rewards and incentives.
Dr Constantine Stivaros, head of self-service banking and business development at Piraeus Bank, will profile a virtual prepaid product pioneered by the bank and Petra Strange, head of commercial cards at Deutsche Bank, will examine the emerging commercial cards landscape.
On day two, Claudio Casaletti, head of cards at Banca Popolare di Milano, will look at emerging technologies including contactless payments and the mobile channel.
In a heavyweight opening session, MasterCard Worldwide CEO Javier Perez and Matt Lanford, head of prepaid Europe for MasterCard, will make the conference’s keynote addresses. They will be joined on stage by Massimo Doria, head of payments systems at Banca d’Italia, the Italian central bank; Gianluigi Rocca, marketing manager at Italian processor SIA-SSB; and a senior representative from the European Central Bank. The conference will also feature exclusive research presented by TNS on m-payments.
The event is the latest of VRL’s events and conference schedule, which this year has included a prepaid event in Dubai and a cards and payments conference in Madrid, Spain.
The research to be presented in Italy follows two other major survey projects undertaken by VRL and MasterCard this year.
See next month’s publication for a four-page special feature on prepaid, including interviews with Fiona Duncan from Visa, and Laura Kelly, head of global prepaid at MasterCard.