Speakers at last year’s Prepaid Card Summit in Rome (l-r): Guerino Ardizzi, Banca d’Italia; Giuseppe di Marco, Euronet; and Gianluigi Rocca, SIA-SSB

Exclusive research on prepaid
awareness and distribution channels is to be unveiled at VRL’s
annual Prepaid Summit Europe, to be held on 13-14 October 2010.

VRL, the parent company of
Cards International, has teamed up with MasterCard to
investigate how banks and programme managers can help retailers to
increase sales and penetration of prepaid cards. The research will
be presented on the morning of the 14 October by a senior
MasterCard representative. It will be followed by a panel
discussion of the findings, featuring senior representatives from
MasterCard and Santander.

Heads of prepaid at some of
Europe’s leading banks will also be in attendance to discuss the
implications of the research. Bankers from Piraeus Bank, Deutsche
Bank, Standard Bank (Russia), Santander, Lloyds Banking Group,
Intesa Sanpaolo, Banca Popolare di Milano and UniCredit will all
take to the stage to discuss the latest developments in this
fast-moving industry. Other notable speakers include Poste
Italiane.

In a session on creating long-term
loyalty among customers, Fiona Duncan, head of prepaid at Visa
Europe, will look at how prepaid can be used as a delivery
mechanism for rewards and incentives.

Dr Constantine Stivaros, head of
self-service banking and business development at Piraeus Bank, will
profile a virtual prepaid product pioneered by the bank and Petra
Strange, head of commercial cards at Deutsche Bank, will examine
the emerging commercial cards landscape.

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By GlobalData

On day two, Claudio Casaletti, head
of cards at Banca Popolare di Milano, will look at emerging
technologies including contactless payments and the mobile
channel.

In a heavyweight opening session,
MasterCard Worldwide CEO Javier Perez and Matt Lanford, head of
prepaid Europe for MasterCard, will make the conference’s keynote
addresses. They will be joined on stage by Massimo Doria, head of
payments systems at Banca d’Italia, the Italian central bank;
Gianluigi Rocca, marketing manager at Italian processor SIA-SSB;
and a senior representative from the European Central Bank. The
conference will also feature exclusive research presented by TNS on
m-payments.

The event is the latest of VRL’s
events and conference schedule, which this year has included a
prepaid event in Dubai and a cards and payments conference in
Madrid, Spain.

The research to be presented in
Italy follows two other major survey projects undertaken by VRL and
MasterCard this year.

See next month’s publication
for a four-page special feature on prepaid, including interviews
with Fiona Duncan from Visa, and Laura Kelly, head of global
prepaid at MasterCard.