Phoenix Group has launched a new gift card, which will be accepted at all stores and malls affiliated to The Phoenix Mills in India.

Powered by Visa, the Phoenix Gift Card was developed in association with ITZCash and India-based private sector lender HDFC Bank. It has a minimum validity period of one year and can be used at used at all Phoenix Malls across the country.

The gift card is claimed to take the shopping experience at Phoenix Malls to a new level in terms of gifting as it would not be restricted to one single brand. It is also designed to cater to corporates.

The Phoenix Mills Ltd President (West) Rajendra Kalkar said: “Gifting will never run out of fashion. With our gifting cards, customers can gift their loved ones the power of choice.

“It goes without saying that Phoenix Malls house the best brands that are available in the market today. We are certain this will be a great step in further strengthening our relationships with our customers.”

ItzCash chief growth officer Bhavik Vasa said: “We are delighted to partner with The Phoenix Mills Ltd. for this excellent initiative, which provides customers unlimited options for gifting with an access to a wide array of popular brands that Phoenix houses across all its malls in India.”