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September 22, 2017

zulily introduces private label credit card programme

By Shruti T

Online retailer zulily, in partnership with a consumer financial services firm Synchrony Financial, has introduced zulily branded credit card.

The company will launch a private label credit card programme, giving its customers a different way to purchase products at great price, from its collection of more than 100 events and 9,000 styles which are launched every day. It also allows the cardholders to receive free shipping for a year.

The credit card offers benefits such as Smart-pay, through which the customers can purchase and own the item immediately but pay for it in three monthly payments.

zulily president and CEO Darrell Cavens said: “We are obsessed with making each and every one of our customers a passionate fan of the zulily brand, and constantly strive to deliver on and enhance our customer experience. The launch of our zulily credit card is just one special way we will continue to surprise and delight our customers.

“With roughly 93% of purchases coming from existing customers, 1 we believe they will be delighted with a new financing option and compelling customer benefits that provides added value to their daily shopping experience.”

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