The new system requires fingerprint biometrics of the customer buying SIM cards for authentication against Computerized National Identity Card (CNIC) data held with National Database and Registration Authority (NADRA).
Following the verification, the SIM card will be activated. The entire process is done online and take about 15 seconds to complete.
Zong CPO Sikander Naqi was quoted by dailytimes.com.pk as saying, "Zong is fully committed for the enhancement and improvement of security protocols in the telecommunication industry.
"Therefore, we have exhibited our corporate responsibility by establishing the Biometric Verification System at our customer care centres.
"This technology will be gradually inducted across all franchises and customer care centres of Zong around the country," Naqi added.
The Pakistan Telecommunication Authority (PTA) and the government of Pakistan have been seeking to establish technological measures to ensure the protection of customer information and cease selling of illegal SIMS in the country.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below formBy GlobalData
In response, Zong has taken this effort under the guidelines issued by PTA.