Mobile payment platform Znap has entered a global partnership with payments provider WorldPay to enable multi-channel commerce for new and existing businesses.
Znap is a mobile app that allows customers to purchase goods, receive marketing offers and loyalty rewards through their smart device.
By integrating WorldPay’s payment gateway, Znap customers can choose their preferred method of payment from over 200 alternative methods, alongside traditional credit and debit cards.
Kevin Dallas, chief product and marketing office at WorldPay, said: "By partnering with Znap we can offer businesses a highly competitive multi-channel service.
"Our unrivalled alternative payment portfolio means that businesses using Znap can instantly gain access to hundreds of payment options to offer customers their preferred payment method," he added.
The combined offering has already been deployed by the Rugby Football Union at Twickenham stadium, with Znap selected as the preferred provider of mobile commerce solution.
Jonathan Harris, finance director at Twickenham Experience, said: "As an international venue, we need to offer fans excellent customer service, regardless of where they travelled from.
"With Znap and WorldPay’s offering, we can now speed up shopping times, reduce queues and deliver special offers and loyalty rewards to our customers via their preferred payment method," he concluded.