India’s Yes Bank has partnered with Puducherry Tourism Development Corporation (PTDC) to introduce a co-branded, open loop RuPay prepaid card targeting both Puducherry citizens and visiting tourists.

The launch is intended to bolster cashless payments in Puducherry and supports the Digital India initiative launched by the Government of India. The bank digitised payments for Government to Citizen (G2C) services and for retail payments as a part of this initiative.

Customers can use the Yes Bank RuPay prepaid card for everyday transactions at PTDC authorised merchant locations, including restaurants and sightseeing.

The card additionally allows payments for PTDC tourist cabs, prepaid taxi services, online booking of tickets, and at government facilities.

Yes Bank chief digital officer Ritesh Pai said: “We are pleased to partner with Puducherry Tourism Development Corporation to augment delivery of retail services and fast-track merchant payments through digital payment solutions and offer enhanced convenience of financial transactions to citizens of Puducherry Smart City.”

PTDC chairman MNR. Balan said: “Hassle free transaction and fearless travel is the basic requirement to the tourists and require safe destinations for their pleasant stay, Peaceful Puducherry is the best choice for them and this RUPAY prepaid card is a boon to them and can avail the best service from us and our co-partner, YES BANK on whom we rely upon this project.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

The first phase of the project will see issuance of 50,000 Yes Bank RuPay prepaid cards, with plans for expansion based on demand and use case analysis.

In the subsequent phase, the partners will roll out a mobile wallet for merchant payments. The mobile app will allow merchant to initiate a transaction for the card user, who will receive a password for authentication.