YES Bank, India’s private sector lender, has launched the uber-exclusive, by invitation only ‘Yes Private Credit Card’ on Mastercard’s World Elite platform.

The platform, which is being brought to India for the first time, provides global privileges across travel, lifestyle, hospitality, dining, entertainment and wellness for the country’s affluent clients.

The Yes Private World Elite Credit Card will be issued to select 2,500 customers. It will be delivered through specialised global concierge services, which will be backed by the Mastercard affluent services Hub based in Australia.

YES BANK managing director and CEO Rana Kapoor said: “The launch of Yes Private Credit Card is highly momentous for YES BANK. We are proud to be the first bank in India to launch Mastercard’s top of the line World Elite platform.

“More significantly, we are delighted to launch the Yes Private Wealth program, which will cater to ultra HNIs and will significantly help in building YES BANK as the preferred bank for this highly premium and discerning segment of customers.This comprehensive banking and wealth management program will be positioned at the highest level, above the existing YES First program for HNIs and YES Prosperity program for Retail consumers.”

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By GlobalData