WHSmith, a British retailer selling books and travel accessories at airports, hospitals, train stations, and highway service areas, has selected Wirecard to support digital payments.

The retailer has more than 1,600 stores and also runs an e-commerce business.

WHSmith group commercial development director Ian Sanders said: “We aim to deliver the best service to our customers, and that includes providing convenient and easy payment methods both online and in-store.

“We are pleased to be working with Wirecard who have offered a tailor-made solution to our business and deliver the latest payment acceptance solutions.”

Under the partnership, more than 900 UK outlets of the retailer will add support for Chinese payment methods.

The move is said to be significant, considering that the number of Chinese travellers to Britain has increased two-fold in the past five years, as per data from the UK Office for National Statistics.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData

Moreover, Wirecard will allow WHSmith to process payments that are made with Mastercard’s Pay by Bank App- which enables users to make payments through the bank app on their phone.

Wirecard VP sales retail Fredrik Neumann said: “Through this cooperation with yet another major retailer, we are proving our ability to understand the needs of internationally-facing merchants and the retail sector as a whole, as well as significantly expanding our footprint in the UK market.”