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February 22, 2018

Wirecard partners with SES-imagotag to revolutionise in-store customer experience

By Briony Richter

Wirecard, a specialist in digital financial technology has partnered with SES-imagotag, to launch an innovative in-store mobile shopping solution, to revolutionise customer experience.

SES-imagotag develops solutions to enable retailers to automate low-value-added processes, increase store efficiency, and enhance in-store shopper connectivity. Through the partnership, customers can enjoy a seamless payment experience by paying with their smartphones using Wirecard technology.

For customers, there is the added benefit of now being able to pay anywhere in-store, avoiding long checkout lines. To pay and add products to their basket, customers just need to use their smartphone to scan the digital price tag from SES-imagotag. Product information, e-coupons and much more will now be made accessible to shoppers, giving them quicker access to more information.

With a quick tap on their smartphones, customers can select their preferred method of payment and complete their purchases.

This solution suits all retail sectors, from grocery supermarkets to fashion stores. Retailers in the clothing sector can, for example simply integrate the so-called ‘fashiontags’ instead of security badges on the clothes.

Michael Unmüßig, senior executive vice president marketing at SES-imagotag, said: “Our aim is to guide retailers toward constant innovation, ultra-efficient processes, seamless omnichannel retailing and boosted brand sales. We are very proud to partner with a company such as Wirecard, which will enable us to combine our ESL solution with digital payments. Through this partnership, we also become the very first digital price tag company 100% compatible with Alipay and WeChat Pay, global leaders in m-Payments.”

Alexander Hahn, vice president, POS retail solutions at Wirecard, commented: “The new technology will help to transform the classical customer journey into a fast and seamless digital experience. Which is why we are delighted to announce our new partnership with SES-imagotag and looking forward to extend our collaboration gaining new businesses.”

SES-imagotag is a French stock-listed company that equipped over 14,000 stores in 55 countries with digital price tags.




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