Wirecard, a German payments technology firm, has expanded the availability of its omnichannel solutions to Australia and e-commerce services to New Zealand.

The Wirecard expansion is said to be in response to increasing adoption of digital channels in the two countries.

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It is intended at expanding Wirecard’s ecosystem of real-time value added services for electronic payments in Oceania.

Australia, Wirecard said, currently leads innovation in contactless payments, bill payments, digital commerce, as well as point-of-sale applications.

In this context, the payments firm cited a report by Research and Markets. The study found cards to be the dominant payment method in Australia, with more than 50% of the country’s consumer payments made using this method in 2016.

Smartphone adoption rate, another reason for the Wirecard expansion, in the country was also found to surge in 2016.

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Similarly, online spending in New Zealand is said to be currently worth NZ$4.2bn annually. In the previous year, the same was worth NZ$3.9bn.

Besides, retailers in New Zealand currently take more initiatives in combining their selling points on one platform, Wirecard said.

Wirecard general manager of Merchant Business Solutions for Australia Daniel Vukovac said: “The latest omnichannel expansion in this region marks another important step to offer our services globally to as many merchants as possible – through digitising payment processes and making transactions seamless for end-consumers.

“We are looking forward to further reducing the usage of cash worldwide and offering customers the benefits of truly digital payment solutions.”