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December 10, 2018

Wirecard and Berjaya expand B Infinite loyalty programme in Asia

Wirecard and Malaysian retailer Berjaya have expanded digital cross-border loyalty programme, B Infinite, to Singapore and Philippines.

The partners initially launched B Infinite in 2016 in Malaysia. The programme will roll out in Singapore this week. Furthermore it will launch in the Philippines in the second quarter of next year.

B Infinite loyalty programme enables consumers to earn and pay using loyalty points or with Masterpass card-on-file functionality.

Wirecard plans to deploy the programmes across various countries and currencies. In addition, users will be able to redeem their digital points or vouchers wherever B Infinite is available. This is irrespective of the original issuance.

The B Infinite loyalty programme will offer additional privileges, discounts and rewards based on usage.

Wirecard executive vice-president of value-added services Jörn Leogrande said: “We are delighted to be continuously expanding our collaboration with Berjaya and bringing B Infinite to more and more countries in Asia, a region which has emerged as an area for not only much economic development generally, but also the digital revolution that is sweeping through the globe.”

Berjaya director of retail and innovation Yau Su Peng added: “When fully realised, B Infinite will be able to offer partners the collective strength of its Malaysia user base including over seven million members from its original card-based programme plus a base of app users from these two new markets.”

In Singapore, B Infinite will provide food & beverage and retail brands such as Carl’s Junior, Jollibean, Kopi Alley and Sushi Deli. It will also feature e-commerce and malls, among others.

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