Wirecard and Malaysian retailer Berjaya have expanded digital cross-border loyalty programme, B Infinite, to Singapore and Philippines.
The partners initially launched B Infinite in 2016 in Malaysia. The programme will roll out in Singapore this week. Furthermore it will launch in the Philippines in the second quarter of next year.
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B Infinite loyalty programme enables consumers to earn and pay using loyalty points or with Masterpass card-on-file functionality.
Wirecard plans to deploy the programmes across various countries and currencies. In addition, users will be able to redeem their digital points or vouchers wherever B Infinite is available. This is irrespective of the original issuance.
The B Infinite loyalty programme will offer additional privileges, discounts and rewards based on usage.
Wirecard executive vice-president of value-added services Jörn Leogrande said: “We are delighted to be continuously expanding our collaboration with Berjaya and bringing B Infinite to more and more countries in Asia, a region which has emerged as an area for not only much economic development generally, but also the digital revolution that is sweeping through the globe.”
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By GlobalDataBerjaya director of retail and innovation Yau Su Peng added: “When fully realised, B Infinite will be able to offer partners the collective strength of its Malaysia user base including over seven million members from its original card-based programme plus a base of app users from these two new markets.”
In Singapore, B Infinite will provide food & beverage and retail brands such as Carl’s Junior, Jollibean, Kopi Alley and Sushi Deli. It will also feature e-commerce and malls, among others.
