Wirecard, a Germany-based payment and Internet technology company, has expanded its gift card customer roster with the addition of discount retail chains ALDI Nord and ALDI SUD.

The company’s gift cards, which can be purchased at the till, can now be used to pay at all ALDI branches across Germany.

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The latest software technologies have to be linked with bank services in order to cover the entire range of gift cards, which include e-money cards for both physical stores and online stores.

Previously, customers could buy gift cards for other retailers, including platforms such as Google Play or prepaid service providers such as ALDI TALK.

Wirecard sales consumer goods executive vice president Christian Reindl said: “We are delighted that ALDI Nord and ALDI SÜD – two of the largest retailers in Germany – have decided to make Wirecard their technology partner.

“With our extensive experience in the field of e-money cards, ALDI is able to offer its customers throughout Germany added value. With our tailored solutions, they will benefit from a seamless shopping experience with a flexible omnichannel approach – both online and at the point of sale.”

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ALDI SUD customer relationship management communications director Natascha Vrchoticky added: “More and more of our customers have been asking us when we will finally start selling ALDI gift cards in addition to those of other brands.

“It seems that a lot of our customers are fans of the brand – they are really enthusiastic about it and would like to receive a gift card.”