Western Union has gone live with its online international money transfer service in Thailand.

Customers in Thailand can now make remittances using the Western Union mobile app or transactional website.

Users can make payments natively within the digital channels.

They can also opt to make payments at retail locations after beginning a transaction on app or web.

The service supports payout in bank accounts across around 100 countries and Western Union agent locations in over 200 countries.

In launching the service, the remittance firm collaborated with local department store chain Central Department Store that serves as Western Union’s first agent in Thailand.

Central Group head of financial services Montri Sithiyavanich said: “Western Union’s innovation over time has built a powerful cross-border platform for moving money almost anywhere in the world in a matter of moments and we are delighted to work together and open up new choices and possibilities to move money reliably in many available formats – digital or cash, online or offline.”

The latest move forms part of Western Union’s broader expansion plans for the Asia market.

It is in line with the Thai government’s Thailand 4.0 policy, which aims to boost innovation and technology.

Western Union Digital SVP and general manager Khalid Fellahi said: “The ability to smoothly and fluidly transfer money internationally by the latest digital means elevates our relevance to our customers across the world. We use cutting-edge technology to simplify money transfer.

“Our systems automatically handle complexities from compliance to volatile currency exchanges so users can transfer money 24/7 to nearly every country across the world, with the touch of a few buttons.”