Western Union has launched a new payment option, which will enable customers of Amazon.com to make purchases using local currency on the ecommerce platform.

Dubbed Amazon PayCode, the new option is said to make online shopping convenient for customers who have till now been unable to carry out such purchases for lack of accepted payment methods.

To use the service, customers have to choose Pay Code on the Amazon website.

Customers will then be sent a code as well as instructions on how to make payments in person at a Western Union agent location.

Amazon director of payment acceptance and experience Ben Volk said: “Amazon PayCode leverages the reach of Western Union to make cross-border online shopping a reliable and convenient experience for customers who do not have access to international credit cards, or prefer to pay in cash.”

The service has been currently rolled out in Chile, Colombia, Hong Kong, Indonesia, Kenya, Malaysia, Peru, Philippines, Taiwan and Thailand.

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Western Union Digital SVP and general manager Khalid Fellahi said: “This is a great example of two global brands innovating and collaborating to bring customers more convenience and choice.

“In a world where cross-border buyers and sellers are often located on different continents and in completely different financial ecosystems, our platform is ideally suited to solving the complexity of collecting local currency and converting it into whatever currency merchants need on the other end.”